Mood and Influences Board
Our main target audience is between the ages ages 15-24, they would enjoy typical paranormal horror films, with conventional endings and events, such as stereotypical characters and locations. This would bring in the majority of viewers of horror fans, as they have molded and grown to the horror as it's developed into new things. The paranormal fan base is continuously growing ever since the first paranormal activity was released in 2009 giving us a wide range to encourage to watch our film trailer. Companies like Facebook and twitter would be an ideal way to advertise and influence people to watch our trailer, as the majority of the generation use social media, and it's one of the biggest revenue streams for advertising and promoting. Which will definitely help us grab our target audience.
Our influences have came from many other horror films, such as the Blair Witch Project, which uses hand held camera throughout the entire film, which we intend to do throughout our film, but not primarily using a hand held cam. We also used influence and shot types from films either in a similar location, like John Carpenters The Ward, as it takes place in a mental institute, or films with similar paranormal narratives, like the conjuring and paranormal activity.
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